Chuck E. Cheese

Piñata Smashlings and Chuck E. Cheese® Join Forces for a metaverse adventure and real world fun!

Piñata Smashlings is teaming up with Chuck E.Cheese®, the world's premier family entertainment destination, to deliver an immersive Piñata Smashlings™ experience to young fans. This captivating experience will unfold both in the game and in Chuck E. Cheese fun centers, marking Chuck E. Cheese characters' debut official IP integration into the Roblox universe.

A Three-Month Adventure Kicking Off in October

This fully integrated, three-month extravaganza kicks off this October and will run until the end of the year at select Chuck E. Cheese fun centers across the United States and Canada. The campaign promises a treasure trove of special events, including exciting product sampling weekends and an opportunity for fans to create their very own Piñata Smashlings characters. Additionally, players will have an exclusive chance to collect Chuck E. Cheese characters within the new Piñata Smashlings Roblox game, jointly developed by Toikido and Supersocial, a renowned U.S.-based developer and publisher of metaverse games and experiences.

A Metaverse Adventure and Real-World Fun

This groundbreaking partnership will enable players of the Piñata Smashlings Roblox game worldwide to digitally engage with Chuck E. Cheese characters as Smashlings in-game, marking their debut appearance in the metaverse. The collaboration extends to an array of exciting physical in-store activities, in-store digital displays, fantastic prizes, and two thrilling product sampling weekends. Mark your calendars for October 21 and 22, and November 11 and 12, where Chuck E. Cheese locations across participating areas will feature these events.

A special treat awaits guests at a Chuck E.Cheese fun center in Los Angeles (details to be revealed soon) where they'll enjoy the presence of social media sensation Sean Does Magic, who recently made his mark in the Piñata Smashlings world with his own Smashlings character. During the first weekend, Chuck E. Cheese will generously give away 100,000 new Piñata Smashlings blind bags from master toy partner P.M.I. Toy World. In the second weekend, they'll distribute 200,000 new Piñata Smashlings trading cards, showcasing Chuck E. Cheese characters as Smashlings, courtesy of the brand's newest licensee, Panini.

Additional Highlights of the Chuck E. Cheese Partnership Include:

●     Transforming six beloved Chuck E. Cheese characters — Chuck E. Cheese, Pasqually, Mr. Munch, Jasper T. Jowels, Helen Henry, and Bella B. — into Smashlings characters. Players can collect them all to unlock a dedicated Chuck E. Cheese-branded area within the game.

●     A "Design Your Own Piñata Smashlings" competition, with the grand prize winner's Smashling to be featured in the game for players worldwide to collect.

●     A "golden ticket" promotion that rewards kids who receive the Piñata Smashlings trading card of a special gold Chuck E. Cheese with a birthday party and an exclusive Piñata Smashlings prize package.

In addition, the family entertainment center will showcase Piñata Smashlings video content on its in-store CEC Media Network, a closed-circuit TV network spanning over 5,000 screens across all fun centers in the U.S. The campaign will also extend to digital channels and promotional signage, amongother elements.

Stay tuned for an unforgettable adventure as Toikido and Chuck E.Cheese unite to take you on an exhilarating journey through the vibrant Piñataverse!

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